7 Types Of Posts That Can Kill Your Social Media Presence

Social Media Presence

Did you know that you can become almost invisible in social media even if you are posting regularly?

It’s true! Social Media sites like Facebook want to see people engaging with your posts. If they don’t, your posts can stop showing up in your audiences’ feed.

Many people post regularly, sometimes multiple times a day, but there is no increase in their traffic or sales.

If you are saying “Yes, that’s me!” or asking “Why not?” then you need to look at what tactics you are using.

In a moment I am going to share with you 7 of the most common tactics that are used, but they are no longer effective, so whatever you change, make sure you stay far away from these OUT OF DATE tactics.

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The 7 outdated tactics and how to fix them

Posting when you are free

Why is this bad?

When you’re free your followers are probably not online, so they are not seeing your posts.

How to fix it?

  • Find out when your followers are online (Simply Measured has some tools that will help you with that)
  • Post when they are online (Buffer is a free tool that allows you to schedule your posts)

Selling directly through your posts

Why is this bad?

People who see links that offer services or products that they do not need right now will ignore the post.

How to fix it?

  • Offer a discount
  • Promote a sale
  • Change your post into a call to action where you collecting their email information

Note: The people who click through your post and give you their email information have already shown an interest in your service or product, so when you send them the email that sells your service or product you are going to get a much better response.

Focusing on the numbers

Why is this bad?

Having 1,000 likes or followers does not mean that you have 1,000 people who are actually actively paying any interest to your posts or page.

Social media sites now analyse how many of your followers are actually engaging with your page, if the ratio is low then your content wont spread much which affects the amount of traffic you get.

How to fix this?

Stop worrying about how many followers you have and start working on engaging with those you already have.

  • Look at your competitors pages and see what content they have posted which has received a large amount of engagement (likes, shares and comments)
  • Post similar types of posts on your own page

Sharing without optimizing

Why is this bad?

If you share content directly from your website which has not been optimized for social media, you will not see any images on the shared link. Images attract attention.

How to fix this?

  • Add social media meta tags to your content

Only promoting yourself

Why is this bad?

People don’t want to do work with people who seem desperate or self-serving. If all your posts are focused on your service or product, your followers will get bored and walk away.

How to fix this?

  • Answer people’s questions
  • Help people out
  • Promote news relating to your service or product
  • Share information
  • Build a relationship

Linking directly to someone’s site

Why is this bad?

When you post a link to someone else’s site you are driving traffic to their site.

How to fix this?

When you link out be sure to open the link in a new tab or window or use tools like Snip.ly where you can put a promotional box for your own site onto the other person’s site.

People who go look at the other site are likely to click back through to your site as well.

Too many social sharing buttons

Why is this bad?

Having too many places where people can engage with you will reduce the amount of traffic you have and the click through rate.

How to fix this?

Choose 3-5max  social sites and only have those  sites displayed on your website.

So there you have it, now you know what tactics are out of date and how to change your current strategies so that you can increase your traffic.

 

(Image source: hikingartist.com)

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