5 Steps For SEO While You’re Posting

Search Engine Optimization

How many times have you written a great post, but forgotten to optimize it for SEO?

If you are using a Content Management System (CMS) like WordPress then doing the SEO optimization while you are busy with the post is easy.

There are 5 SEO steps that you should be doing while you are preparing your pages to be published.

These steps should be available on all CMS or shopping cart solutions, if they not then I would advise that you move to a system that does allow you to change elements for SEO optimization.

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The steps below focus on the WordPress CMS.

Before we start ….

What SEO Plugin are you using?

A decent SEO Plugin will allow you to make the necessary changes to your posts while you are busy writing. The best SEO plugin for WordPress is Yoast SEO.

What is the main keyword you want to use for your post?

It is important to choose ONE main keyword for each post which you will use throughout the steps below.

Ok, so here they are:

5 Steps for SEO Optimization

Step 1: Optimize the Name

The name (also known as the slug in WordPress or the alias in Joomla) is what will show in the URL of the page. Make sure the keyword shows in this field.

IMPORTANT: If you are going to apply these changes to existing pages make sure that you update all the links to the page on other pages and that you create a 301 redirect from the old page to the new page so that people who have bookmarked the page will not get 404 error pages. The 301 redirect will also prevent Google from penalizing you because it will create a permanent redirect from the old page to the new page.

Step 2: Keywords in the body

Include your chosen keyword into the actual post. If you talking about SEO Optimization, and you have chosen to use a keyword like on-page SEO, then make sure that you include that word in the content.

NOTE: Make sure that it makes sense and that the sentences still flow nicely, just inserting the word randomly will make the post difficult to read and users will not engage with it correctly.

You don’t HAVE to use the keyword ALL the time in the exact same way. Let’s look at an example.

If you choose to use ‘on-page SEO’ you can modify it to on page SEO; SEO on the page, pages with SEO on and other variations which still mention the keyword but make more sense.

If you are not able to insert the keyword in a natural way, then choose a keyword which you can use naturally.

Step 3: Don’t forget the images you use

Name your image files correctly. It is easy to know that blogpost4.jpg is the image you want to insert into the blog you writing, but when Google comes along it will cause problems for your SEO and your ranking.

Fill in the ALT field on your image while you are inserting the image into your post. Although you not going to see this field unless you hover on the image from the front end, it is an important step in your SEO optimization.

Be careful of going overboard with your keywords on your images. Use your main keyword on your main image and then variations of the keyword on the other images. Also only use ONE keyword per image.

Step 4: The Title Tag

The title tag is what displays on the Google search results page. Including your keyword in this field increases your SEO optimization statistics and makes it easy for the user that has searched to see that your post is what they are looking for.

Make sure that your title tag is a short sentence which includes your keyword. Taking a look at the keyword ‘on-page SEO’ the title tag reads ‘How to do on-page SEO…’ which makes it user and google search friendly.

Step 5: Meta Descriptions

In the past the Meta keywords were always more important than the description, but today your Meta description is much more important.

Although your Meta descriptions are not going to change your Google rankings, it is still important to have your Meta descriptions filled in correctly to help searchers engage with your page and they do affect your conversions.

The Meta description is the short paragraph that displays below the link in the Google search results.

Meta descriptions which include the keyword and make sense WILL be read by the user and the link WILL be clicked on.

Meta descriptions are also what Facebook and other social media sites display when you post a link. If the Meta description is not filled in correctly, then people will not engage with the post.

That’s a wrap! With these few steps you will optimize your page for SEO and improve your click through rankings, increasing your visibility and site traffic.

 

Image by Khush

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