5 Steps To Transform A Homeowner From A Stranger To A Client For Life

Client For Life

Many people think of real estate marketing as advertising and client acquisition as a 3 step process (advertise, get leads, get deals). That can work, but there is a better way that can save you time, money and frustration. There is a lot to marketing, and in this post we will focus on the part…

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Are Real Estate Agents Seen As Sales People Or Professionals?

Real Estate Agents

When I say the word “salesman”, what comes to mind? Now think about the word “professional”. What comes to mind? For most people those are 2 very different pictures. Typically, people try to avoid salespeople, yet they seek out professionals. Many times it is just a matter of perception. Those who are perceived as sales…

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$5,000,000 Wasted on Advertising?

Money Wasted on Advertising

If you hate wasting money on marketing that doesn’t give you a return, then I have a story for you. This goes back to the days when I was just getting my start in advertising. I was working at one of those large traditional brand advertising firms. We just landed a new account for a…

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What Real Estate Marketing Tools Get The Best Results?

I came across an interesting survey from ecampaign pro. Thousands of Real Estate Agents were surveyed to see what marketing tools they used and which ones were getting the best and worst results. You may be interested in seeing what they are doing and what tools came out as the best and worst tools. Marketing…

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Want A Competitive Advantage In Listing Presentations?

Listing Presentations

Let me ask you a question. If you walk into a listing presentation and say you are in regular communication with over 100 potential buyers who may be interested in buying the home, do you think that may give you an advantage over competing real estate agents? In my last post I spoke about building…

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